The creation of a sustainable future is totally dependent on all sectors in society. Like private sectors, public sectors and citizens are all responsible for the environmental and social improvement of society. What if it is only businesses that are practicing sustainability? What if consumers refuse to support sustainable business? What if government refuse to build and improve proper sustainable practices? What would happen to society five to ten years from now?
Re:thinking Consumption zoomed in on the the fact that consumers are now considering sustainable practices. His market analysis is as follow:
- customers number one priority is safe drinking water
- customers have sources that they trust most. These include certification seal, media reports and reviews from other customers.
This is indeed an interesting and informative article.